The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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Word of Mouth Marketing: How Smart Companies Get People Talking
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The Ultimate Question: Driving Good Profits and True Growth
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Sales and Marketing the Six Sigma Way
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Treasure Hunt: Inside the Mind of the New Consumer
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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Marketing by the Dashboard Light
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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High Performance Marketing: Bringing Method to the Madness of Marketing
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ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands
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