Basic Marketing w/Student CD
Author: Jr.,William Perreault
Manufacturer: McGraw-Hill/Irwin
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Marketing Research with SPSS
Author: Carl McDaniel
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Ogilvy on Advertising
Author: David Ogilvy
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Creativity: Flow and the Psychology of Discovery and Invention
Author: Mihaly Csikszentmihalyi
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A Technique for Producing Ideas (Advertising Age Classics Library)
Author: James Young
Manufacturer: McGraw-Hill
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
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The Business of Media: Corporate Media and the Public Interest
Author: David R. Croteau
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How to Get Ideas
Author: Jack Foster
Manufacturer: Berrett-Koehler Publishers
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
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Creative Advertising, New Edition
Author: Mario Pricken
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Author: Robert W. Bly
Manufacturer: Owl Books
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
Author: Jean-Marie Dru
Manufacturer: Wiley
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
Manufacturer: Wiley
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
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Hoopla
Author: Crispin Porter + Bogusky
Manufacturer: powerHouse Books
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Pick Me : Breaking Into Advertising and Staying There
Author: Nancy Vonk
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Author: Denis Higgins
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Advertising Now. Print (Midi Series) (French, German, Italian and Spanish Edition)
Manufacturer: Taschen
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Brands and Branding (The Economist Series)
Author: Rita Clifton
Manufacturer: Bloomberg Press
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Manufacturer: Sage Publications, Inc
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The Penguin Handbook (clothbound)
Author: Lester Faigley
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Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
Author: Jordan Ayan
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Visual Creativity
Author: Mario Pricken
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Kiss & Sell: Writing for Advertising Redesigned and Rekissed
Author: Robert Sawyer
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Cutting Edge Advertising II (v. 2)
Author: Jim Aitchison
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Integrated Marketing Communications: Putting It Together And Making It Work
Author: Don E. Schultz
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No Copy Advertising
Author: Lazar Dzamic
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No-Copy Advertising
Author: Lazar Dzamic
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Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century
Author: Jim Aitchison
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Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi
Author: Michael Newman
Manufacturer: Wiley
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The One Show, Vol. 26: Advertising's Best Print, Design, Radio & TV (One Show)
Author: The One Show
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Advertising Ethics (Basic Ethics in Action)
Author: Edward Spence
Manufacturer: Prentice Hall
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Rewind Forty Years of Design&Advertising
Author: Jeremy Myerson
Manufacturer: Phaidon Press
ListPrice: $49.95
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