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The Fall of Advertising and the Rise of PR Author: Al Ries Manufacturer: Collins Business ListPrice: $14.95 Offer: $10.52	The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business ListPrice: $18.95 Offer: $14.78	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Author: Al Ries Manufacturer: HarperBusiness ListPrice: $15.99 Offer: $12.47
Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $26.95 Offer: $17.79	Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $26.95 Offer: $17.79	Focus: The Future of Your Company Depends on It Author: Al Ries Manufacturer: Collins Business ListPrice: $16.95 Offer: $13.22
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: Wiley ListPrice: $16.95 Offer: $11.53	The New Positioning: The Latest on the World's #1 Business Strategy Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $12.95 Offer: $10.36	The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Manufacturer: Back Bay Books ListPrice: $14.99 Offer: $8.54
Outliers: The Story of Success Author: Malcolm Gladwell Manufacturer: Little, Brown and Company ListPrice: $27.99 Offer: $15.39