The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz
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The New Influencers: A Marketer's Guide to the New Social Media
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
Author: Larry Weber
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Author: Greg Stielstra
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Author: Patrick Hanlon
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Call to Action: Secret Formulas to Improve Online Results
Author: Bryan Eisenberg
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Author: Jon Berry
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Author: Greg Stielstra
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth
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Brand Hijack : Marketing Without Marketing
Author: Alex Wipperfurth
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Creating Customer Evangelists Discussion Guide
Author: Ben McConnell
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Buzz: Harness the Power of Influence and Create Demand
Author: Marian Salzman
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Viral Marketing: Get Your Audience to Do Your Marketing for You
Author: Russell Goldsmith
Manufacturer: Financial Times Management
ListPrice: $47.50
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